Anglik z Anglii

My friend is an Englishman who has been living in Krakow for some time. He keeps this very amusing blog which he describes as "him writing to companies and asking for things". Under the disguise of Anglik z Anglii, he complains about various things such as spelling mistakes (a can of tomatoes with 'peeled and choped' on the label), hygeine (a shop assistant picking up chocolate from the floor and placing it back into the display cabinet) and even the cultural ignorance of Polish musical institutions (the name of the group IRA having terrorist connotations in English)
Quite often, however, Anglik z Anglii complains about the kind of things we all complain about. Anglik would like to find apple-flavour yoghurt without cinnamon, he would like to buy biscuits that look like the picture on the packet. He would like to be able to buy a certain brand of beer that has stopped selling. He would like his teapot to stop making tea tasting of plastic.
Anglik z Anglii's blog is funny, lighthearted, clever and entertaining. What is interesteng for me is that it shows how far the gap can be between the UK and Poland in business-consumer relations. It's true that we don't all write to every company about everything, and I wouldn't write to a cinema about not getting free cornflakes, but there is a general rule in existance that when a customer complains, the customer is rewarded for making the effort. This is an unwritten rule, which companies use to encourage customers to provide feedback. However irrelevant it may be, there is almost no other opportunity for a company to get first-hand quality control information so easily. To paraphrase a business guru, if your customers aren't complaining, you should be really worried. Any effort should be made to get any kind of feedback.
My mother used to write to every company that dared to lower its standards. She complained to Cadbury that there weren't enough nuts in her whole-nut bar, she warned Kelloggs to check that there was a free gift insde every pack of Cornflakes, and when Nestle bought Rowantree, she asked if they had changed the chocolate used in KitKats, as she detected a drop in quality. Each time, she received a letter thanking her for her effort, and for providing the company with important information (actually, Nestle said that they had not changed the recipe, and suggested that her tast-buds were over-developed), together with a collection of chocolate bars, cereals, crisps, clothes with company logos, books, etc.
While I'm not suggesting that Anglik z Anglii is doing his best to get as much free food as possible (he does that for himself), it is nteresting to see that, at this time, to companies from around 15 have written back to him. Both of them have written excellent letters which thank Anglik for writing, and assure him that, if action has not been taken over his letter, at least it has been read carefully.
Again, looking at the follow-on effect, Our English Customer is satisfied after the fact, and a story about a company who he would never trust again becomes a story explaining why he would recommend this company to his friends. All for the price of one e-mail -and perhaps some free 'choped' tomatoes.